Indeed there are a few avenues one could take "if Google/Apple loses customers emails"...but that is not the case here, so not sure what good it would do explaining 'what a consumer can do'. You don't know if Apple caused the issue you experienced, you need to prove that element, then it may be worth exploring the next steps.
To be clear, I am not saying it didn't happen or it is your fault, just that you need to be able to prove Apple caused the loss. Without proving that, you won't even make the starting line and your claim would likely, with all due respect, be considered vexatious.